Celebrating a Regional Win for Responsible Drinking

At Carlsberg Singapore, we believe that every win rooted in purpose deserves celebration—especially when it reflects the values we hold at our core. We are proud to share that Carlsberg Asia’s #CelebrateResponsibly campaign has been honoured with the Bronze Award in the E-Commerce category at the prestigious 24th PR Awards Asia-Pacific.

This recognition—selected from 243 entries across 52 categories —is a testament to the impact of collaboration and a shared commitment to responsible drinking. As one of the key markets involved in this campaign, Carlsberg Singapore joined forces with our regional partners to drive positive change and inspire consumers to make smarter choices.

Through strategic partnerships with Grab, foodpanda, and Meituan, the campaign delivered a clear and unified message: enjoy beer responsibly, and choose quality over quantity. The initiative spanned Singapore, Hong Kong, China, Malaysia, Cambodia, and Myanmar, and took a full-portfolio approach to foster a culture of mindful consumption.

This milestone reinforces our ambition to achieve ZERO Irresponsible Drinking, in line with the Carlsberg Group’s Together Towards ZERO & Beyond ESG strategy. Because to us, responsible consumption is not just a campaign—it’s a cultural shift we are proud to lead.

We congratulate Carlsberg Asia on this well-deserved accolade and are honoured to have collaborated on this meaningful initiative. Together, we raise a glass not just to this win—but to the continued journey of making beer enjoyment safer, smarter, and more sustainable.

Let’s continue to #CelebrateResponsibly—every step of the way.