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Carlsberg Singapore

About Us

Previously registered as Carlsberg Marketing (Singapore) Pte Ltd in 1985, the incorporation of Carlsberg Singapore Pte Ltd was done in 2001. Since then, we have grown to become a dynamic provider of alcoholic beverages with a portfolio of international beer, stout and cider brands.

 

Today, Carlsberg Singapore’s portfolio is spearheaded by Carlsberg Danish Pilsner, the number one imported beer in Singapore and the country’s second best-selling brand.

 

Other renowned brands in the portfolio include Carlsberg Smooth Draught, Carlsberg Special Brew, 1664 Lager, 1664 Blanc, Somersby ciders, SKOL, Danish Royal Stout, Connor’s Stout Porter, Sapporo, Yebisu and Jolly Shandy.

 

Our Portfolio

Find out more about our rich portfolio of beers, suitable for any occasions

Our Heritage

Find out more about Carlsberg Group's history of brewing since 1847

 

Accelerate SAIL: Committed to Growth

We launched our strategy, Accelerate SAIL, in February 2024, building on the previous strategy, SAIL’27, and our purpose of brewing for a better today and tomorrow, and our ambition of being the most successful, professional and attractive brewer in our markets.

Accelerate SAIL is about building a bold and exciting future of growth and becoming an even stronger company, as well as a market leader and positive force in society – always burning and striving for excellence. 

In essence, Accelerate SAIL focuses on five strategic levers – portfolio, geographies, execution, culture and funding the journey – for which we have made distinct strategic choices, defining the focus of our efforts and resource allocation. Our strategic levers and choices should be viewed as an integrated set of activities that together will drive shareholder value.

With Accelerate SAIL, we are increasing our long-term ambition for organic growth to 4%-6%. To deliver on that ambition, we will increase commercial investments over the next years.

 

Accelerate SAIL sets higher long-term growth ambitions