Connor’s St. Patrick’s Day campaign, 'Luck It Out with Pints of Gold,' successfully activated across 4 outlets and a total of 15 sessions offering consumers complimentary pints to have a taste of award-winning Connor’s.

Attendees enjoyed the chance to personalize their drinks with exclusive event emblems, joined in the festivities with our line up live music, and tested their luck with Connor’s games with every pint purchase. The campaign created a vibrant celebration of St. Patrick’s Day, fostering consumer engagement and enhancing brand visibility via our top outlets through memorable experiences.  We concluded the campaign with more than 3,000 participants and saw a volume uplift of more than +20% across activated outlets vs P3M.