The Sapporo Trade Launch Event, held in early March 2024 at the premium Cé La Vi Skybar in Marina Bay Sands, marked the official introduction of the Sapporo brand under Carlsberg's portfolio.

Tailored for an exclusive audience of trade customers and media, the event highlighted the Carlsberg x Sapporo partnership and the brand's premium Japanese heritage.

Featuring Japanese-inspired décor, the venue incorporated a consumer education area to share Sapporo's brand story, product insights, and tasting notes in an engaging and visually appealing format.

A standout photowall encouraged guest interaction and organic shareability, while dynamic entertainment, including Japanese-themed music and engagement activities, enhanced the evening's vibrancy.

Guests were gifted premium memorabilia to commemorate the launch, making the event an impactful showcase of Sapporo's entry into the market.