Cheers to Beers: Brewing a vibrant culture in Singapore

DID YOU KNOW?

The Singapore Beer Industry Association (SBIA) -- the national body representing Singapore's beer sector, including Asia Pacific Breweries, Carlsberg Singapore, and AB InBev -- commissioned a study through independent research firm Merdeka Centre.

The research surveyed 600 Singaporeans and permanent residents to better understand public perceptions of the beer category and its role in societ -- socially, culturally and economically. 

Because beer isn't just brewed, it's part of Singapore's way of life.

And here are some of the learnings!