The Best Carlsberg Beach Club Reimagined? Carlsberg Satiates Curious Minds at Waterbomb 2024 with Futuristic Chromatic-Inspired Experience

●        Carlsberg turns up the volume, bringing fans closer to K-pop stars through its smooth iridescent back-to-the-future themed beach club

●        Unwind tired feet by the inflatable chill pool and sunbeds while enjoying non-stop Carlsberg Smooth Draught beers in limited edition party cups—the perfect companion for an unforgettable music festival

●        Activate the hop leaf curiosity button for a chance to win unexpected prizes including a year’s supply of Carlsberg

The best things in life come to the curious. As the official inaugural beer partner, Carlsberg invites festival-goers to satisfy their curiosity with its reimagined Carlsberg Beach Club at Waterbomb 2024. Alongside world-class music sensations from South Korea, Carlsberg is redefining the festival experience, bringing festival-goers closer to their favorite artists with the ultimate chill zone.

Immerse yourself in our futuristic haven awash in smooth chromatics, where sleek metallics and glowing neon lights set the stage for stunning, picture-perfect moments. At its heart, a chromatic float bar serves Carlsberg Smooth Draught beers, providing a refreshing retreat amid non-stop dance music, exemplifying Carlsberg’s commitment to elevating the festival experience.

Curiosity Earns its Rewards

A futuristic mirage turned reality, festival-goers step into the Carlsberg Beach Club through the iconic ‘hop leaf’ structure, discovering an unparalleled music festival experience. Whether cooling off in the inflatable chill pool or relaxing on sunbeds after dancing, Waterbomb attendees can savour Carlsberg beers with friends, all while enjoying high-energy beats that amplify every moment.

In the heart of the Carlsberg Beach Club, curiosity unlocks unexpected surprises. Discover what awaits when you activate the curiosity button on-site. Will it be beer foam, bubbles, a free beer on the house, or even a year’s supply delivered to your door? Press to find out.

“At Carlsberg, we know curiosity leads to extraordinary moments,” said Fang Qing Yao, Marketing Director at Carlsberg Group Singapore. “The futuristic chromatic world we’ve created at Waterbomb 2024 is designed to ignite that curiosity. Enjoy our Smooth Draught beers, revel in the pulsating dance music, and explore a space where every moment is an adventure with your friends. Join us in transforming the festival into a high-energy celebration of music and discovery.”

Quench Your Thirst for Music and Party

Stay refreshed at Waterbomb with Carlsberg’s Smooth Draught. Our limited edition party cups not only protect your beer from splashes but also add a sustainable twist to the festivities.

On August 24 and 25, festival-goers can quench their curiosity by visiting participating outlets on Siloso Beach. Show your wristband at Coastes, Bikini Bar, Ola Beach Club, Yue Private Dining, Harry's RWS, or Native Kitchen, and receive one free pint of Carlsberg with a minimum spend of $20 on food and beverages.