Carlsberg Singapore Launches Wusu Beer to Capture Rising Demand for Chinese Cuisine Pairings

At Carlsberg Singapore, we’re always attuned to evolving consumer tastes—and right now, Chinese cuisine is taking center stage. From hotpot to mala stir-fry, local diners are embracing bold, authentic Chinese flavours like never before. In response to this growing trend, and the increasing demand for beers that pair well with these dishes, we’re excited to announce the launch of WuSu. Its arrival marks a strategic expansion into a new sub-trade channel: Chinese eateries, which represent a white space opportunity in our portfolio.