Carlsberg Culture

Carlsberg Group is an orgnisation defined by balance: between cost-consciousness and innovation, purpose and commerciality, fun and performance, local and global. 

As Carlsberg Group continues to evolve and meet challenges of beer's changing landscape, it's continually negotiating these balances. 

The biggest point of balance that has an impact on everything else, is between the local brands and Carlsberg Group. The local brands offer a sense of local pride, the chance to make a difference in your community, real accountability and breadth of opportunity